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Moora - Cities, Towns and Localities
Located just 180 km north of Perth and only 90 km from the coast, Moora is a wheat belt town which depends on the rural activities of sheep and wheat and is known to some as the “Heart Of The Midlands”. Established in a grove of salmon gum trees, Moora has adopted the tree as a feature of the town.

The region was explored in 1836 by George Fletcher Moore, who named the Moore River. Settlement of the region was in the 1840’s, then in 1873 the telegraph passed through the area. A town started to grow on the banks of the river and the railway to Moora was completed within 1893. Moora was officially gazetted on the 12 April 1895.

Prior to European settlement the Moora area was inhabited by the YUAT tribe of Nyoongar Aboriginal people. Many Aboriginal sites have been identified within the district, particularly along the Moore River where the summer water was plentiful. The town was named after a corruption of the word “Maura”, said to be the name local Aborigines gave to a well to the west of the town.

Moora is a popular stopover for tourists following the wildflowers and it is central to a number of coastal towns such as Cervantes, Jurien, and Lancelin.

There is a publication called ‘Tracks Through The Midlands: A History of The Moora District’ author Maxine Laurie and provides an insight into the early development of the area and the problems faced by pioneers. The book can be purchased from the Shire of Moora for $20.

Check out our listing of Moora accommodation. In addition to our listed online travel guide information, contact the local tourism visitor centre for your destination for more attractions, tours, local maps and other information.

Information Centre

Moora Tourist Information Centre
PO Box 211, MOORA WA 6510
Ph: 08 9651 1401

Moora Attractions

Benedictine Monastery
• At New Norcia just 55 km from Moora.
Berkshire Valley Folk Museum
• Historical interest is in the Berkshire Valley, which houses a Folk Museum, 19 km to the east of the town.
Moora Heritage Trail
• Pick up the Moora Heritage Trail brochure from the local shire office. The trail includes Berkshire Village and a number of local historical locations such as the local Court House, Gothic churches and the Drovers Inn, all built in the period immediately before World War 1.
Moora Wildflower Drive
• Brochure available from the local shire office. The brochure describes a route from Moora to Watheroo National Park and identifies the flora en-route.
Nambung National Park
• The pinnacles, near Cervantes is a major attraction for visitors.
Wildflower Interpretive Education Centre
• Ph: 08 9651 8010 • Email
• Visit the wildflower farm, see, smell and touch. The farm is located 19 km north of Moora, roughly between Perth and Geraldton on the Midlands road. The Farm has a restaurant and gift shop. The shop show cases local product at marvellous prices. Entry and a comprehensive tour of the Wildflower packing, drying and dying sheds is free.

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Moora Other links

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