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Kings Cross / Potts Point

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Straddling the top of William Street is the decades old Sydney landmark, 41 metres in length and 13 metres in height, a gigantic billboard style advertisement for Coca Cola. A symbol gateway to the famed Kings Cross, of pimps, prostitutes and drugs.

Although a bit weathered, the ‘Cross’ once a magnet for the night life, is slowly undergoing a metamorphism. There is an attempt to make it more family oriented, probably easier now, as the rest of Sydney attracts the night life crowds.

Kings Cross and Potts Point are for all intent and purposes the same area, although officially the Australia Post shows Potts Point, along with Kings Cross, Elizabeth Bay, Rushcutters Bay and Woolloomooloo as the suburb sharing the postcode 2011.

Historically, Kings Cross, along with its adjoining locales of Potts Point and Elizabeth Bay is an area rich with history. ‘The Cross’ was soon to develop into Sydney’s red light and entertainment district that never sleeps, home not only to prostitutes and drug addicts, but also the haunt of artists, actors, writers and musicians. Attracting sailors, soldiers, tourist and locals, it was described in the 1940s by painter Donald Friend as the ‘genuine Berlin air’ of the Cross, where ‘Everybody is wicked’.1

From the late 80’s the area soon became a bit tired, with other regions in Sydney attracting locals and visitors.

Starting in early 2005 Sydney has completed an art and history project of more than one hundred brass plaques that tell the stories of Kings Cross through stories of art, poetry, sleaze, humour, prostitutes, drug dealers and some of the areas upstanding residents. Sydneysiders and tourist can now walk ‘The Strip on the Strip’ to catch a glimpse of history that reflect and celebrate the colour, dreams, diversity and wit of the Kings Cross area.

In addition to our listed online travel guide information, contact the local tourism visitor centre for your destination for more attractions, tours, local maps and other information.

Information Centre

Sydney Visitor Centre The Rocks

Kings Cross Attractions

Coca Cola Sign
• The sign consist of eighty-eight vertical bars of red tubing, concealed behind reflectors, 800 fluorescent lamps projecting a total of 13 different patterns, controlled by a computer. The Coca Cola sign is attached to the formerly known Kingsgate Hotel (now the Millennium). In the signage industry, it is considered the premier billboard sign in Sydney, being the biggest in the southern hemisphere. The sign consists of two parts. The part on the left, is a 20 metres by 12 metres “flex-faced” sign, erected in 1990 and internally illuminated by approximately 1,000 fluorescent lamps. The more famous part of the sign is the animated "red and white neon", erected in 1974.
‘Passion’ Walking Tour
• Kings Cross, along with its adjoining locales of Potts Point and Elizabeth Bay, has a rich and risque history. Once the domain of grand houses and stylish apartments, it has also been the haunt of artists, actors, writers and musicians. ‘The Cross’ eventually became the city's red light district and an entertainment zone that never sleeps. Departing from Kings Cross Station, the circular route uncovers the history of Sydney's bohemian wild side.

You can download the ‘Passion’ Walking Tour Brochure (PDF 589 Kb) from the City of Sydney website, along with a number of other walking tour brochures.
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Kings Cross Other Links

• Kings Cross Community/Local Government Links
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