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We Love Independents

We Love Independents

by Colin Leel

— Highlighting our silent heroes —
— the independent business—

We here at AusEmade know what it is like to be an independent business. Like many independent businesses, both small and large, it can be a struggle, and definitely a lot of hard work.

So what is it like to be an independent business? Many independent businesses are often family run, or even operated by friends. There are many who employ others, an important part of the Australian economy.

The bottom line for an independent is to get those customers through your front door, metaphorically speaking, as some of us like AusEmade are purely an online independent business.

Now with the boom in social media, has this been a blessing or a curse for us independents. It has certainly added to our workload and meant new learning curves... still struggling to master that GooglePlus...

So it was a fabulous surprise to stumble across 'We Love Independents' who are listed in one of our Facebook Friends 'Like'.

Here is a business and website that supports other independents and even better, they have done it in a proactive way... creating a street frontage on Facebook.

We are proud to be one of their friends and hope to make many more friends through our online interaction with them.

So what makes We Love Independents different? In these days of 'Facebook Friends' and 'Facebook Likes', they have provided a way for all of us independent businesses to connect with other independent businesses.

Now in this day and age of the world wide web, it gets hard to be noticed. With those big internet companies controlling the search engines and having a say on how people, clients and customers find us on the internet, it can be quite dispiriting for many small independents.

Yet there are thousands and thousands of us small businesses here in Australia, we are after all the 'engine room of Australia', and there is power in the masses. So by coming together through 'We Love Independents', it is one of the ways we can take control, and share what we have with other like-minded people.

The wonderful 'Start the Trend Blackboard Towns' is a great campaign, promoting the fact that

It takes YOU to start the trend

Support local businesses who support the area where you live, work & play!

We Love Independents - Start the Trend Blackboard Towns

Now you might say, how does this tie in with our business about 'travel in Australia'. We are an Australian based business, we actually live in the heart of Australia - Alice Springs in Central Australia. Our website list travel related businesses and services throughout Australia. It is these small businesses that are the most important part of the information we provide to our visitors. For those researching their destinations here in Australia, it is great to show them the local tourism related businesses available to them, especially some of the many wonderful places they can stay at, the local attractions, tours and charters.

All around Australia, locals and tourist flock to the local markets including arts and craft, produce and farmers markets. From our own experiences in travelling around this great continent, we always make a point of checking out the local markets, we love entering the local shops, doing local tours and buying local goods and produce from the various destinations we have been to. We have eaten some delicious food, purchased some amazing hand made crafted goods. Such is the experience, our memories including oysters off a trawler in St Helen, Tasmania; a beautiful hand made belt from Tilba Tilba, NSW; and a locally made barramundi skin wallet in Darwin, NT.

So this is a hooray for the independents and a thank you to 'We Love Independents'.

Love Your Business Your Customer Your Community - We Love Independents

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